To increase business performance 

The bottom line is that purpose driven companies outperform those that aren’t. Purpose driven companies witness higher market share gains and grow 3 times faster on average than their competitors (source Deloitte Insights).  

To increase differentiation and earn a legitimate place in the world 

Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance but also show how it is positively contributing to society. 

To attract, retain, and motivate diverse talent 

Attracting, motivating and retaining a diverse talented workforce is critical to business success. 

To nurture strong customer, supplier and stakeholder relationships 

Purpose has the potential to build stronger relationships. This allows everyone to feel more closely aligned and better looked after by the business.  

To increase employee well-being 

Happy people are more motivated, team focused and productive. If employees feel they are working with a sense of purpose beyond meeting targets and business as usual, then they are clear on their reasons for working there. 
Our customers are telling us, “we want you to stand for something”. 
Sam Roberts, Founder Boston Tea Party 
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